Pricing

Never more than $65. No subscription. First one free.

We charge per campaign, and only after it runs: 5% of the revenue your point of sale tracks back to it, with a floor so a quiet week still covers the work and a ceiling so a great one never gets expensive. No monthly fee, no contract, nothing to cancel.

Put HeyApprove to work →

First campaign free — no credit card to start.

The alternative is hiring someone

Here's what it actually costs to have a person do this job.

Part-time marketing hire

$500 – $3,000+/mo

Paid whether they ship a campaign that week or not.

A marketing service, done by people

$95/mo flat

Real humans doing this work — and you pay the same whether it's a slow month or a busy one.

HeyApprove

$5 – $50/campaign

Only when a campaign sends, and more only when it earns you money. First one's free.

5% of tracked revenue, per campaign.

One pricing model. Three channel options.

Channel	Minimum	Maximum
Email	$5	$50
SMS	$8	$50
Email + SMS	$10	$65

You pay whichever is higher — the minimum or 5% of tracked revenue — but never more than the maximum.

SMS activation is free. Your dedicated toll-free number and carrier verification are included at no extra cost.

Real examples

Here's what you'd actually pay based on campaign performance.

Email Valentine's Day promo earns $600

5% of $600 = $30 (within $5-$50 range)

$30

Email Small Business Saturday drives $1,500

5% of $1,500 = $75 → capped at $50

$50

Email Holiday hours announcement (no promo)

No tracked revenue → $5 minimum applies

SMS Flash sale text earns $400

5% of $400 = $20 (within $8-$50 range)

$20

Email + SMS Mother's Day campaign earns $800

5% of $800 = $40 (within $10-$65 range)

$40

Email + SMS Slow week promo only earns $50

5% of $50 = $2.50 → $10 minimum applies

$10

The math is simple: 5% of tracked revenue, with a minimum and a maximum.

Calculate your cost

Drag the slider to see what you'd pay based on campaign revenue.

Campaign type

Campaign revenue $0

$0 $500 $1,000 $1,500 $2,000

Your cost $5

$0 revenue → minimum applies → $5

Revenue after the 7-day tracking window is all yours — no extra charges.

Why outcome-based pricing?

Aligned incentives

We only make money when your campaign makes money. If it doesn't work, we both know it.

No idle salary

A marketing hire gets paid whether there's a campaign to send or not. We only charge when a finished campaign actually goes out.

Built for small business

You're not a marketing team with a budget. You're one person. This pricing makes sense for how you actually work.

How we track revenue

We use your POS to measure real results.

Campaign goes out

Email or SMS includes a unique promo code for tracking.

Customers redeem

They use the code at your register.

We see the transaction

Your POS tells us the transaction value. That's how we price.

Cost is calculated 7 days after send.
If your promo code keeps generating revenue after that, it's all yours. No extra charges.

This is why POS connection is required.
Without POS access, we can't track revenue or calculate your cost. Requires Square, Shopify, or Mindbody. Clover is not connected yet.

What's included

Everything you need. Nothing you don't.

✓

Content drafted for you

We write emails and texts in your voice. You just approve.

✓

Calendar watching

We watch the calendar for holidays and events, and flag which ones are worth a campaign.

✓

Revenue tracking

See real dollars from your POS, not just opens and clicks.

✓

QR code sign-up kit

Print-ready QR codes for your counter. Customers scan to join.

✓

Automatic welcome messages

New subscribers get a welcome email automatically.

✓

SMS compliance

We verify your toll-free number with carriers, manage opt-outs, and handle TCPA rules. SMS activation is free — your dedicated number and carrier verification are included.

✓

Honest copy only

No fake urgency or manipulation tactics. Ever.

✓

Export anytime

Your subscriber list is yours. Download it whenever.

✗

No monthly subscriptions

Pay only when you send. No recurring fees.

✗

No per-subscriber fees^*

Your list can grow without your costs growing.

✗

No setup fees

Connect your POS and you're ready to go.

✗

No contracts or commitments

Use it when you need it. Stop when you don't.

^*HeyApprove is built for local businesses with typical list sizes. For lists over 1,500 subscribers, a small per-contact delivery fee applies. See terms for details.

Frequently asked questions

How much does HeyApprove cost?

Your first campaign is free. After that, email campaigns cost $5 to $50, SMS campaigns cost $8 to $50, and email + SMS campaigns cost $10 to $65, all based on 5% of tracked revenue. You pay whichever is higher: the minimum or 5% of revenue, but never more than the maximum.

What if my campaign doesn't generate any revenue?

You pay the minimum ($5 for email, $8 for SMS, $10 for email + SMS). Announcements, holiday hours, and non-promotional campaigns always cost just the minimum.

How do you track revenue from campaigns?

We track promo code redemptions through your POS (Square, Shopify, or Mindbody). When customers use your campaign's promo code at checkout, we see the transaction value. This is why POS connection is required.

Is there a monthly subscription?

No. You only pay when you send campaigns. No monthly fees, no contracts, no paying for a tool you're not using.