Never more than $65. No subscription. First one free.

We charge per campaign, and only after it runs: 5% of the revenue your point of sale tracks back to it, with a floor so a quiet week still covers the work and a ceiling so a great one never gets expensive. No monthly fee, no contract, nothing to cancel.

Put HeyApprove to work

First campaign free — no credit card to start.

The free campaign covers lists up to 500 subscribers.

What you're really choosing between

Every other way of getting this done bills on a calendar. A person you hire is paid whether they ship a campaign that week or not. A subscription renews on a slow month exactly as it does on a busy one. Neither cost has anything to do with whether an email actually went out.

HeyApprove bills on a send. No campaign, no charge — and when a campaign does go out, what you pay above the minimum moves with what your register tracked back to it.

5% of tracked revenue, per campaign.

One pricing model. Three channel options.

Channel Minimum Maximum
Email $5 $50
SMS $8 $50
Email + SMS $10 $65

You pay whichever is higher — the minimum or 5% of tracked revenue — up to the base-fee cap. The minimum applies even when a campaign tracks no sales at all. Larger sends add delivery charges on top of the base fee, so the cap bounds the fee, not the total.

SMS is priced by message parts, not by how many people are on your list — parts and contacts are different numbers. The first 600 parts on a campaign are included in the $8 minimum, and you always see your exact part count before you approve a send.

SMS activation is free. Your dedicated toll-free number and carrier verification are included at no extra cost.

Real examples

Here's what you'd actually pay based on campaign performance.

Email Valentine's Day promo earns $600
5% of $600 = $30 (within $5-$50 range)
$30
Email Small Business Saturday drives $1,500
5% of $1,500 = $75 → capped at $50
$50
Email Holiday hours announcement (no promo)
No tracked revenue → $5 minimum applies
$5
SMS Flash sale text earns $400
5% of $400 = $20 (within $8-$50 range)
$20
Email + SMS Mother's Day campaign earns $800
5% of $800 = $40 (within $10-$65 range)
$40
Email + SMS Slow week promo only earns $50
5% of $50 = $2.50 → $10 minimum applies
$10

The math is simple: 5% of tracked revenue, with a minimum and a maximum.

Calculate your cost

Drag the slider to see what you'd pay based on campaign revenue.

$0
$0 $500 $1,000 $1,500 $2,000
Your cost $5
$0 revenue → minimum applies → $5

Revenue after the 7-day tracking window is all yours — no extra charges.

Why outcome-based pricing?

TRACKED REVENUE $612 From one approved campaign 7-day window complete Your cost never goes above $65 $30.60 What you pay 5% of tracked revenue

Aligned incentives

We only make money when your campaign makes money. If it doesn't work, we both know it.

No idle salary

A marketing hire gets paid whether there's a campaign to send or not. We only charge when a finished campaign actually goes out.

Built for small business

You're not a marketing team with a budget. You're one person. This pricing makes sense for how you actually work.

How we track revenue

We use your POS to measure real results.

1

Campaign goes out

Email or SMS includes a unique promo code for tracking.

2

Customers redeem

They use the code at your register.

3

We see the transaction

Your POS tells us the transaction value. That's how we price.

Cost is calculated 7 days after send.
If your promo code keeps generating revenue after that, it's all yours. No extra charges.

This is why POS connection is required.
Without POS access, we can't track revenue or calculate your cost. Requires Square, Shopify, or Mindbody.

What's included

Everything you need. Nothing you don't.

Content drafted for you
We write emails and texts in your voice. You just approve.
Calendar watching
We watch the calendar for holidays and events, and flag which ones are worth a campaign.
Revenue tracking
See real dollars from your POS, not just opens and clicks.
QR code sign-up kit
Print-ready QR codes for your counter. Customers scan to join.
Automatic welcome messages
New subscribers get a welcome email automatically.
SMS compliance
We verify your toll-free number with carriers, manage opt-outs, and handle TCPA rules. SMS activation is free — your dedicated number and carrier verification are included.
Honest copy only
No fake urgency or manipulation tactics. Ever.
Export anytime
Your subscriber list is yours. Download it whenever.
No monthly subscriptions
Pay only when you send. No recurring fees.
No per-subscriber fees*
Your list can grow without your costs growing.
No setup fees
Connect your POS and you're ready to go.
No contracts or commitments
Use it when you need it. Stop when you don't.

*HeyApprove is built for local businesses with typical list sizes. For email lists over 1,500 subscribers, a small per-contact delivery fee applies. SMS pricing is based on message parts, not list size — the first 600 message parts on a campaign are included in the $8 minimum. See terms for details.

Frequently asked questions

How much does HeyApprove cost?
Your first campaign is free for lists up to 500 subscribers and 500 text message parts. After that, email campaigns cost $5 to $50, SMS campaigns cost $8 to $50, and email + SMS campaigns cost $10 to $65, all based on 5% of tracked revenue. You pay whichever is higher: the minimum or 5% of revenue, up to the cap — and the minimum applies even if the campaign tracks no sales. Larger sends add delivery charges on top of the base fee.
What if my campaign doesn't generate any revenue?
You pay the minimum ($5 for email, $8 for SMS, $10 for email + SMS). Announcements, holiday hours, and non-promotional campaigns always cost just the minimum.
How do you track revenue from campaigns?
We track promo code redemptions through your POS (Square, Shopify, or Mindbody). When customers use your campaign's promo code at checkout, we see the transaction value. This is why POS connection is required.
Is there a monthly subscription?
No. You only pay when you send a campaign. No monthly fees, no contracts, no paying for a tool you're not using. Each campaign you send costs at least the minimum for its channel, whether or not it tracks sales.

Want me to make your first campaign?

Connect your POS and I'll start watching your calendar and your register. Your first campaign is on us.

Put HeyApprove to work