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“94 clients are past their usual rebooking window.”

Email Marketing for Salons & Spas

Tuesday's quiet.
Wednesday's gift card email is already written

HeyApprove watches your bookings and the calendar, then writes the whole campaign — Mother's Day specials, holiday gift cards, prom season reminders. A finished email lands on your phone. Approve it between appointments.

Put HeyApprove to work → See what I’d send for your shop

First campaign free. Pay based on results. No subscription.

Example What a real proposal looks like
Waiting for you

A rebooking nudge for overdue clients

Why I’m suggesting it

94 clients are past their usual rebooking window, and March has been quiet for color appointments.

The plan

$20 off any color service

Booked this month Sends Monday morning
Audience
94 clients
Channels
Email
Est. cost
$5–$50

I’ll hold this for a week if you do nothing.

Approve & schedule
Change something Not this time

Sound familiar?

"I should email my clients about the holiday schedule..."

Thought at 10pm while doing laundry. Forgot by morning.

"Everyone wants gift cards in December but I never promote them."

Then you scramble on December 20th every year.

"I wish more clients would leave Google reviews."

But asking in person feels awkward.

What I’d be watching for

The situations that matter for beauty businesses

I watch your bookings and the calendar, and bring you a finished campaign when the timing is right.

Mother's Day Specials

Gift cards, spa packages, mother-daughter appointments — written and ready 2 weeks early.

Holiday Gift Cards

December is your busiest gift card month. We write the promo before the rush.

Prom & Wedding Season

Hair, makeup, nails — a written reminder to book early for big events.

Holiday Hours

Let clients know when you're closed so they can plan their appointments.

New Service Announcements

Added lash extensions? New treatment? Tell your existing clients first.

Review Requests

Ask happy clients for Google reviews without the awkward ask in person.

Example The kind of email that arrives finished

Here's what I'd actually send

This is the kind of email I'd draft for your salon. You'd review it, adjust anything, and hit approve.

Subject: Gift cards available for the holidays

Hi there,

If someone on your list is hard to shop for, a salon gift card is a pretty safe bet. We have them in any amount — you can grab one in the shop or we can email it directly to whoever you're gifting.

We'll be open regular hours through December 23rd, then closed the 24th through the 26th.

Happy holidays,
[Your Salon Name]

Helpful information. No pressure. No "DON'T MISS OUT" on gift cards that are always available.
Build Your List

QR code at checkout or your station

Put a QR code at your front desk, on your mirror, or by the register. Clients scan, send a quick email, and they're on your list. We send them a branded welcome automatically.

✓ No app downloads or forms to fill out
✓ Works on any phone
✓ Automatic welcome email in your voice
Scan Consent recorded On your list
POS Integration Required

See real dollars from every campaign

Connect your POS and we'll track promo code redemptions. See exactly how much revenue each campaign generated — real money that hit your register. This is how we price, and why POS connection is required.

✓ Track promo code redemptions automatically
✓ See actual revenue per campaign
✓ Email and SMS campaign tracking
Square POS integration
Square
Shopify POS integration
Shopify
Mindbody integration
Mindbody
Clover POS integration
Clover (not connected yet)

Connect in 2 minutes. Required for revenue tracking.

Pricing

You only pay when it earns you money

Outcome-based pricing tied to what your campaigns actually earn. No monthly fees. No contracts.

Email
$5 – $50
per campaign
SMS
$8 – $50
per campaign
Email + SMS
$10 – $65
per campaign

Pay whichever is higher: the minimum or 5% of tracked revenue — never more than the max.

First campaign free. No monthly fees.

Put HeyApprove to work → or See full pricing →

Requires Square, Shopify, or Mindbody connection. Clover is not connected yet.

Ready for a marketing partner who gets your schedule?

We'll remind you about seasonal specials, write the email or text, and tell you how much it brought in. You just say yes.

Put HeyApprove to work →

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