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“94 clients haven’t been in for longer than your usual gap between visits.”

Email Marketing for Salons & Spas

Tuesday's quiet.
Wednesday's gift card email is already written

HeyApprove watches your sales and the calendar, then writes the whole campaign — Mother's Day specials, holiday gift cards, prom season reminders. A finished email lands on your phone. Approve it between appointments.

Put HeyApprove to work → See what I’d send for your shop

First campaign free. Pay based on results. No subscription.

Example What a real proposal looks like
Waiting for you

A note to clients you haven’t seen lately

Why I’m suggesting it

94 clients haven’t been in for longer than your usual gap between visits, and March has been quiet.

The plan

$20 off any color service

Booked this month Sends Monday morning
Audience
94 clients
Channels
Email
Est. cost
$5–$50

I’ll hold this for a week if you do nothing.

Approve & schedule
Change something Not this time

Sound familiar?

"I should email my clients about the holiday schedule..."

Thought at 10pm while doing laundry. Forgot by morning.

"Everyone wants gift cards in December but I never promote them."

Then you scramble on December 20th every year.

"I wish more clients would leave Google reviews."

But asking in person feels awkward.

What I’d be watching for

The situations that matter for beauty businesses

I watch your sales and the calendar, and bring you a finished campaign when the timing is right.

Mother's Day Specials

Gift cards, spa packages, mother-daughter appointments — written and ready 2 weeks early.

Holiday Gift Cards

December is your busiest gift card month. We write the promo before the rush.

Prom & Wedding Season

Hair, makeup, nails — a written reminder to book early for big events.

Holiday Hours

Let clients know when you're closed so they can plan their appointments.

New Service Announcements

Added lash extensions? New treatment? Tell your existing clients first.

Review Requests

Ask happy clients for Google reviews without the awkward ask in person.

Example The kind of email that arrives finished

Here's what I'd actually send

This is the kind of email I'd draft for your salon. You'd review it, adjust anything, and hit approve.

Subject: Gift cards available for the holidays

Hi there,

If someone on your list is hard to shop for, a salon gift card is a pretty safe bet. We have them in any amount — you can grab one in the shop or we can email it directly to whoever you're gifting.

We'll be open regular hours through December 23rd, then closed the 24th through the 26th.

Happy holidays,
[Your Salon Name]

Helpful information. No pressure. No "DON'T MISS OUT" on gift cards that are always available.
Build Your List

QR code at checkout or your station

Put a QR code at your front desk, on your mirror, or by the register. Clients scan, send a quick email, and they're on your list. We send them a branded welcome automatically.

✓ No app downloads or forms to fill out
✓ Works on any phone
✓ Automatic welcome email in your voice
AT THE COUNTER Scan or text JOIN to 555-0142 The customer starts it — never a purchased list. CONSENT RECORDED WHO WHEN WHAT THEY AGREED TO maya@example.com Aug 30, 4:12 p.m. Email and text offers ON YOUR LIST 428 PEOPLE WHO ASKED Every one opted in Leaving takes one tap.
POS Integration Required

See real dollars from every campaign

Connect your POS and we'll track promo code redemptions. See exactly how much revenue each campaign generated — real money that hit your register. This is how we price, and why POS connection is required.

✓ Track promo code redemptions automatically
✓ See actual revenue per campaign
✓ Email and SMS campaign tracking
Square POS integration
Square
Shopify POS integration
Shopify
Mindbody integration
Mindbody

Connect in 2 minutes. Required for revenue tracking.

Pricing

Pay per campaign. No monthly subscription.

Your fee is 5% of the sales your register tracks back to the campaign, with a minimum and a base-fee cap. No monthly fees. No contracts.

Email
$5 – $50
per campaign
SMS
$8 – $50
per campaign
Email + SMS
$10 – $65
per campaign

You pay whichever is higher: the minimum or 5% of tracked revenue, up to the base-fee cap. The minimum applies even if a campaign tracks no sales. Larger sends add delivery charges on top — you see the full amount before you approve.

First campaign free. No monthly fees.

Free campaign covers lists up to 500 subscribers and 500 text message parts.

Put HeyApprove to work → or See full pricing →

Requires Square, Shopify, or Mindbody connection.

Ready for a marketing partner who gets your schedule?

We'll remind you about seasonal specials, write the email or text, and tell you how much it brought in. You just say yes.

Put HeyApprove to work →

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