Already using Square Marketing? The difference isn’t a feature list — it’s how much of the work lands on you.
Square gives you the tools to build a campaign: templates, an audience picker, a send button. You decide there’s an occasion, you write the message, you choose the offer, you pick who gets it.
HeyApprove starts one step later. It reads what you’re actually selling, picks the occasion, drafts the message, prepares the promo code, and chooses the audience — then hands you a finished campaign to approve, edit, or skip.
The honest test: try preparing one campaign in each, and see how much you have to do before it’s ready to send.