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“The fall collection landed last week, and Small Business Saturday is three weeks out.”

Email Marketing for Boutiques & Retail

Slow Tuesday.
Wednesday's campaign is already waiting

HeyApprove watches your sales, new inventory, and the calendar, then writes the whole campaign — Small Business Saturday, new arrivals, end-of-season sale. A finished email or text lands on your phone. Approve it between customers.

Put HeyApprove to work → See what I’d send for your shop

First campaign free. Pay based on results. No subscription.

Example What a real proposal looks like
Waiting for you

An early-access preview for your best customers

Why I’m suggesting it

The fall collection just landed, and Small Business Saturday is three weeks out.

The plan

Early access to new arrivals

48 hours before everyone else Sends this Thursday
Audience
215 regulars
Channels
Email + text
Est. cost
$10–$65

I’ll hold this until the end of the week if you do nothing.

Approve & schedule
Change something Not this time

Something changes on the floor. Nobody outside the shop finds out.

New stock lands, a season ends, Small Business Saturday gets close — the moment to say something is short, and by the time you'd sit down to write it, it's usually gone.

"Small Business Saturday is next week and I haven't sent anything..."

Every. Single. Year.

"We got amazing new inventory and nobody knows."

You posted on Instagram but half your customers aren't on there.

"I should do an end of season sale but I don't know what to say."

So the season ends and the inventory just... sits there.

What I’d be watching for

Same moment, different shape

It's always the same trigger — something on the floor is worth telling people about, right now — just wearing a different costume.

Fresh stock just landed

Your regulars get first look, before anyone walking by does.

A season's ending

Inventory that needs to move before the new stuff arrives.

The biggest shopping day is close

Small Business Saturday, with enough lead time to actually matter.

Gift-buying season starts

People are looking for ideas before they've thought of yours.

Your hours are changing

Said before someone drives over to a locked door.

A trunk show or in-store event

Your best customers hear about it first, not last.

Example The kind of email that arrives finished

Here's what I'd actually send

This is the kind of email I'd draft for your boutique. You'd review it, adjust anything, and hit approve.

Subject: Small Business Saturday — 15% off this weekend

Hi there,

This Saturday is Small Business Saturday, and we'd love to see you. We're offering 15% off everything in the store — including the new winter collection that just came in.

We'll be open 10am to 6pm. If you're looking for holiday gifts, we're happy to help you put something together.

See you Saturday,
[Your Boutique Name]

Use code SHOPSMALL15 at checkout.

Real discount. Real date. No "ONLY 3 HOURS LEFT" when the sale runs all day.
POS Integration Required

See real dollars from every campaign

Connect your POS and we'll track promo code redemptions. See exactly how much revenue each campaign generated — real money that hit your register. This is how we price, and why POS connection is required.

✓ Track promo code redemptions automatically
✓ See actual revenue per campaign
✓ Email and SMS campaign tracking
Square POS integration
Square
Shopify POS integration
Shopify
Mindbody integration
Mindbody

Connect in 2 minutes. Required for revenue tracking.

Build Your List

QR code at checkout

Put a QR code by your register or on shopping bags. Customers scan, send a quick email, and they're on your VIP list. No clipboards or messy handwriting to decipher.

AT THE COUNTER Scan or text JOIN to 555-0142 The customer starts it — never a purchased list. CONSENT RECORDED WHO WHEN WHAT THEY AGREED TO maya@example.com Aug 30, 4:12 p.m. Email and text offers ON YOUR LIST 428 PEOPLE WHO ASKED Every one opted in Leaving takes one tap.
Pricing

Pay per campaign. No monthly subscription.

Your fee is 5% of the sales your register tracks back to the campaign, with a minimum and a base-fee cap. No monthly fees. No contracts.

Email
$5 – $50
per campaign
SMS
$8 – $50
per campaign
Email + SMS
$10 – $65
per campaign

You pay whichever is higher: the minimum or 5% of tracked revenue, up to the base-fee cap. The minimum applies even if a campaign tracks no sales. Larger sends add delivery charges on top — you see the full amount before you approve.

First campaign free. No monthly fees.

Free campaign covers lists up to 500 subscribers and 500 text message parts.

Put HeyApprove to work → or See full pricing →

Requires Square, Shopify, or Mindbody connection.

Ready to bring online marketing energy to your storefront?

We'll remind you about seasonal events, write the email or text, and tell you how much it brought in. You just say yes.

Put HeyApprove to work →

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