Get started

“The fall collection landed last week, and Small Business Saturday is three weeks out.”

Email Marketing for Boutiques & Retail

Slow Tuesday.
Wednesday's campaign is already waiting

HeyApprove watches your sales, new inventory, and the calendar, then writes the whole campaign — Small Business Saturday, new arrivals, end-of-season sale. A finished email or text lands on your phone. Approve it between customers.

Put HeyApprove to work → See what I’d send for your shop

First campaign free. Pay based on results. No subscription.

Example What a real proposal looks like
Waiting for you

An early-access preview for your best customers

Why I’m suggesting it

The fall collection just landed, and Small Business Saturday is three weeks out.

The plan

Early access to new arrivals

48 hours before everyone else Sends this Thursday
Audience
215 regulars
Channels
Email + text
Est. cost
$10–$65

I’ll hold this until the end of the week if you do nothing.

Approve & schedule
Change something Not this time

Sound familiar?

"Small Business Saturday is next week and I haven't sent anything..."

Every. Single. Year.

"We got amazing new inventory and nobody knows."

You posted on Instagram but half your customers aren't on there.

"I should do an end of season sale but I don't know what to say."

So the season ends and the inventory just... sits there.

What I’d be watching for

The situations that matter for retail

I watch your sales, inventory, and the calendar, and bring you a finished campaign when the timing is right.

Small Business Saturday

The biggest local shopping day of the year. We'll help you make the most of it.

New Arrivals

Fresh inventory? Let your VIP customers know before everyone else.

End of Season Sales

Clear out last season's inventory and make room for what's next.

Holiday Gift Guides

Curate the perfect gifts and give your customers easy shopping ideas.

Holiday Hours

Extended hours for the holidays? Let customers know before they plan their trip.

VIP Events

Trunk show? Sip and shop? Invite your best customers first.

Example The kind of email that arrives finished

Here's what I'd actually send

This is the kind of email I'd draft for your boutique. You'd review it, adjust anything, and hit approve.

Subject: Small Business Saturday — 15% off this weekend

Hi there,

This Saturday is Small Business Saturday, and we'd love to see you. We're offering 15% off everything in the store — including the new winter collection that just came in.

We'll be open 10am to 6pm. If you're looking for holiday gifts, we're happy to help you put something together.

See you Saturday,
[Your Boutique Name]

Use code SHOPSMALL15 at checkout.

Real discount. Real date. No "ONLY 3 HOURS LEFT" when the sale runs all day.
POS Integration Required

See real dollars from every campaign

Connect your POS and we'll track promo code redemptions. See exactly how much revenue each campaign generated — real money that hit your register. This is how we price, and why POS connection is required.

✓ Track promo code redemptions automatically
✓ See actual revenue per campaign
✓ Email and SMS campaign tracking
Square POS integration
Square
Shopify POS integration
Shopify
Mindbody integration
Mindbody
Clover POS integration
Clover (not connected yet)

Connect in 2 minutes. Required for revenue tracking.

Build Your List

QR code at checkout

Put a QR code by your register or on shopping bags. Customers scan, send a quick email, and they're on your VIP list. No clipboards or messy handwriting to decipher.

Scan Consent recorded On your list
Pricing

You only pay when it earns you money

Outcome-based pricing tied to what your campaigns actually earn. No monthly fees. No contracts.

Email
$5 – $50
per campaign
SMS
$8 – $50
per campaign
Email + SMS
$10 – $65
per campaign

Pay whichever is higher: the minimum or 5% of tracked revenue — never more than the max.

First campaign free. No monthly fees.

Put HeyApprove to work → or See full pricing →

Requires Square, Shopify, or Mindbody connection. Clover is not connected yet.

Ready to bring online marketing energy to your storefront?

We'll remind you about seasonal events, write the email or text, and tell you how much it brought in. You just say yes.

Put HeyApprove to work →

Related reading

List Building

How to Build an Email List with a QR Code in Your Store

The easiest way to turn walk-in customers into repeat visitors. Where to put it, what to say, and real convers...

7 min read →
Strategy

How to Get Customers to Actually Use Your Promo Codes

90% of consumers use coupons, but most promo campaigns flop. The data on discount amounts, code formats, and d...

10 min read →
Strategy

Holiday Marketing Calendar for Small Businesses (2026)

Every date that matters for your business this year — with lead times, spending data, and what to actually sen...

12 min read →