Mailchimp hands you a blank campaign builder and says "go." HeyApprove hands you a finished campaign and says "approve." Different problems need different solutions.
You signed up excited to "finally do email marketing."
You saw the dashboard with Campaigns, Automations, Customer Journeys, Audience, Templates, Reports, Integrations...
You spent 45 minutes trying to make a template look right.
A customer walked in. You closed the laptop.
That was 6 months ago. You're still paying $13-20/month.
Sound about right?
| Mailchimp | HeyApprove | |
|---|---|---|
| Who notices it’s time to send? | You do | HeyApprove watches your register and the calendar |
| Who decides what the offer is? | You do | HeyApprove proposes one. You approve, change, or skip it. |
| Who writes it? | You do | HeyApprove |
| Who picks who gets it? | You build the segment | HeyApprove, from your POS history |
| Who sets up the promo code? | You, by hand, in your POS | HeyApprove creates it in your POS — and removes it when it expires |
| Email or text? | You choose (SMS is a separate add-on) | HeyApprove picks one from who opted into what — you can change it |
| What you actually do | Open the builder and make a campaign | Read one card. Approve, change, or skip. |
| How you know it worked | Opens and clicks | Dollars matched in your register |
| What it costs in a month you send nothing | The monthly fee, in full | Nothing |
| Pricing | $13–$350+/mo | 5% of tracked revenue — $5–$65 per campaign |
Mailchimp is a powerful platform. If you have a marketing team, need complex automations, want to A/B test subject lines, and have time to learn the platform, it's great.
"I've spent 19 years in email — including systems that send 20 million emails a month. But when I watched my brother struggle with Mailchimp at his coffee shop, I realized: all the good tools are built for enterprise marketing teams. Small business owners get left behind."
Your fee is 5% of the sales your register tracks back to the campaign, with a minimum and a base-fee cap. No monthly fees. No contracts.
You pay whichever is higher: the minimum or 5% of tracked revenue, up to the base-fee cap. The minimum applies even if a campaign tracks no sales. Larger sends add delivery charges on top — you see the full amount before you approve.
First campaign free. No monthly fees.
Free campaign covers lists up to 500 subscribers and 500 text message parts.
Requires Square, Shopify, or Mindbody connection.
First campaign free. We watch, we write, you approve.
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