Klaviyo is for e-commerce.
You have a storefront.

Klaviyo is an incredibly powerful platform — for online stores with shopping carts. If you run a brick-and-mortar business, you need something built for how you actually work.

Different businesses, different needs

E-commerce (Klaviyo)

  • • Abandoned cart recovery
  • • Product recommendations
  • • Browse abandonment flows
  • • Post-purchase sequences
  • • Complex segmentation
  • • Shopify/WooCommerce integration

Brick & Mortar (HeyApprove)

  • • Holiday reminders
  • • Event promotions
  • • Seasonal campaigns
  • • Review requests
  • • Done-for-you email + SMS
  • • Square, Shopify & Mindbody POS integration

Klaviyo assumes you have website traffic, shopping carts, and online orders.
HeyApprove assumes you have customers walking in the door.

How we compare

Klaviyo HeyApprove
Who notices it’s time to send? You do — or you build a flow that fires on a rule you wrote HeyApprove watches your register and the calendar
Who decides what the offer is? You do HeyApprove proposes one. You approve, change, or skip it.
Who writes it? You do HeyApprove
Who picks who gets it? You build the segment HeyApprove, from your POS history
Who sets up the promo code? You, by hand, in your POS or store HeyApprove creates it in your POS — and removes it when it expires
Email or text? You choose (SMS billed separately by the message) HeyApprove picks one from who opted into what — you can change it
What you actually do Build flows, segments, and templates Read one card. Approve, change, or skip.
How you know it worked Opens, clicks, and online orders Dollars matched in your register
What it costs in a month you send nothing The monthly fee, in full Nothing
Pricing $20–$700+/mo, rising with list size 5% of tracked revenue — $5–$65 per campaign

When Klaviyo makes sense

If you're running a Shopify store doing $500K+ in online sales, Klaviyo is probably worth the investment. It's genuinely powerful for e-commerce automation.

Klaviyo is ideal for:

  • E-commerce stores with significant online revenue
  • Businesses that need complex automation flows
  • Teams with dedicated marketing resources
  • Companies doing heavy product-based marketing

HeyApprove is ideal for:

  • Restaurants, salons, boutiques, gyms, florists
  • Business owners who are also the marketers
  • Anyone who wants simple email + SMS campaigns
  • People who'd rather approve than create

POS integration built for brick-and-mortar

We integrate with the POS systems brick-and-mortar businesses actually use. See real revenue from promo code redemptions — money that hit your register, not an online shopping cart.

Square
Square
Shopify
Shopify
Mindbody
Mindbody
Clover
Clover (not connected yet)

You only pay when it earns you money

Outcome-based pricing tied to what your campaigns actually earn. No monthly fees. No contracts.

Email
$5 – $50
per campaign
SMS
$8 – $50
per campaign
Email + SMS
$10 – $65
per campaign

Pay whichever is higher: the minimum or 5% of tracked revenue — never more than the max.

First campaign free. No monthly fees.

Requires Square, Shopify, or Mindbody connection. Clover is not connected yet.

Your storefront isn't online. Your email tool shouldn't be either.

HeyApprove is built for brick-and-mortar businesses with a POS at the register.

Put HeyApprove to work