# HeyApprove

> HeyApprove watches a small business's sales and calendar, writes the finished email and SMS campaign, and the owner approves it with one tap. Built for brick-and-mortar businesses — cafes, restaurants, salons, boutiques, gyms, florists — not e-commerce.

Cherub Solutions LLC, Houston, TX. Campaign revenue is measured from point-of-sale transactions, not open or click rates.

## How it works

- Connect a point-of-sale system (Square, Shopify, or Mindbody).
- HeyApprove reads sales patterns, the calendar, and local weather, then drafts a campaign when there is a real reason to send one.
- The owner approves it, asks for a change, or skips it — from the email or the dashboard. Nothing sends without approval.
- Promo codes are pushed into the POS, so redeemed revenue is attributed back to the campaign.

## What HeyApprove deliberately does not do

- No fake countdown timers, invented scarcity, or manufactured urgency.
- No confirmshaming ("No thanks, I hate saving money").
- No vanity dashboards. Success is measured in point-of-sale revenue.
- No dark-pattern unsubscribe flows. One click, no interstitial.
- Email uses double opt-in. SMS is text-to-join only — the customer texts first.

## Pricing

Pay per campaign, not per subscriber. Billing is deferred 7 days after send. See https://heyapprove.com/pricing

## Core pages

- [Home](https://heyapprove.com): What HeyApprove does and who it is for.
- [How It Works](https://heyapprove.com/how-it-works): The watch → draft → approve → measure loop.
- [Pricing](https://heyapprove.com/pricing): Per-campaign pricing, no per-subscriber fees.
- [About](https://heyapprove.com/about): Why the platform refuses manipulative marketing tactics.
- [Contact](https://heyapprove.com/contact): How to reach the team.

## By business type

- [Coffee shops & cafes](https://heyapprove.com/for/cafes): Seasonal drink launches, holiday hours, loyalty promos.
- [Restaurants](https://heyapprove.com/for/restaurants): Slow-day promotions, event nights, menu changes.
- [Salons & spas](https://heyapprove.com/for/salons): Rebooking nudges, gift card promos, review requests.
- [Boutiques](https://heyapprove.com/for/boutiques): New arrivals, seasonal turns, VIP customer win-backs.
- [Gyms & studios](https://heyapprove.com/for/gyms): Class schedules, membership renewals, lapsed-member outreach.
- [Florists](https://heyapprove.com/for/florists): Valentine's and Mother's Day lead times, standing orders.

## By point-of-sale system

- [Square](https://heyapprove.com/for/square): Catalog sync, discount-code revenue attribution.
- [Shopify](https://heyapprove.com/for/shopify): Product context and order history.
- [Mindbody](https://heyapprove.com/for/mindbody): Class bookings and client visit history for studios and wellness businesses.

## Comparisons

- [vs Mailchimp](https://heyapprove.com/compare/mailchimp): Mailchimp is a DIY builder; HeyApprove writes the campaign.
- [vs Klaviyo](https://heyapprove.com/compare/klaviyo): Klaviyo is built for e-commerce carts; HeyApprove for physical registers.
- [vs Brevo](https://heyapprove.com/compare/brevo): Brevo is a broad multi-channel suite; HeyApprove is narrow and done-for-you.
- [vs Constant Contact](https://heyapprove.com/compare/constant-contact): Both target small business; the difference is who writes the email.
- [Klaviyo vs Brevo](https://heyapprove.com/compare/klaviyo-vs-brevo): Head-to-head, plus where neither fits a storefront.
- [Mailchimp vs Constant Contact](https://heyapprove.com/compare/mailchimp-vs-constant-contact): Head-to-head for small business.
- [Klaviyo vs Mailchimp](https://heyapprove.com/compare/klaviyo-vs-mailchimp): Head-to-head for retail and e-commerce.

## Articles

- [How Often Should a Small Business Send Marketing Emails?](https://heyapprove.com/blog/how-often-should-small-business-send-emails): The real answer isn't "as often as possible." Here's what the data says about email frequency for restaurants, salons, boutiques, and other brick-and-mortar businesses.
- [Holiday Marketing Calendar for Small Businesses (2026)](https://heyapprove.com/blog/holiday-marketing-calendar-small-business): Every date that matters for your business this year — with lead times, spending data, and what to actually send. Organized by industry.
- [How to Build an Email List with a QR Code in Your Store](https://heyapprove.com/blog/build-email-list-qr-code-in-store): The easiest way to turn walk-in customers into repeat visitors. Where to put it, what to say, and real conversion data.
- [SMS Marketing for Small Businesses: A No-BS Starter Guide](https://heyapprove.com/blog/sms-marketing-small-business-guide): 98% open rates. $21-41 ROI per dollar. Here's how to add texting to your marketing without annoying your customers or getting fined.
- [What to Actually Write in Your Marketing Emails (With Examples)](https://heyapprove.com/blog/what-to-write-in-marketing-emails): Subject lines, body copy, CTAs — with real data on what works and templates for restaurants, salons, and retail stores.
- [How to Get Customers to Actually Use Your Promo Codes](https://heyapprove.com/blog/get-customers-to-use-promo-codes): 90% of consumers use coupons, but most promo campaigns flop. The data on discount amounts, code formats, and delivery channels that actually convert.
- [Email Deliverability: Why Your Emails Land in Spam (And How to Fix It)](https://heyapprove.com/blog/email-deliverability-why-emails-land-in-spam): 1 in 6 emails never reach the inbox. Here's how authentication, list hygiene, and domain reputation actually work — in plain English.
- [5 Ways to Drive Repeat Foot Traffic Without Discounting](https://heyapprove.com/blog/drive-repeat-foot-traffic-without-discounting): Discounting trains customers to wait for sales. These five strategies build real loyalty — backed by data from Sephora, habit science, and local business case studies.
- [The Small Business Owner's Guide to Not Being Annoying Online](https://heyapprove.com/blog/small-business-guide-to-not-being-annoying-online): 19.8% of consumers unsubscribe because of too many emails. Here's how to market without manipulation — and why it actually works better.